Every business has competitors and yours is no exception. Let's say you have a nice little ice cream shop and your biggest competition is just around the corner. So how do you sell more ice cream than him?
The secret is to add online marketing.
Here's what you do if you're a smart ice cream shop online marketer:
You have a website because people search online for types of ice creams shops, where they're located, and if there are any coupons or specials available. Really!
You get a Facebook fan page up and offer a shot at a contest prize if they “Like” you and spread the word to their friends.
You get on Twitter and gather followers who are waiting for you to tweet about Twitter Only specials and other sweet tweet deals.
You ask people to tweet, email, or fill out an online order form with your bulk ice cream orders or special ice cream cake orders so you can have it all ready and waiting for them when they come in.
You ask for interaction on your website in order to build community. What's your favorite flavor? What flavors would you like to see us offer? Tell me what your favorite creation of mix-ins would be? Should we have a karaoke night once a month?
You collect email addresses with a special form on your site and market to these people who are interested in your ice cream shop and your brand of ice cream.
Do you think your competitor is doing this? Probably not. That's why it's a great way to get ahead… way ahead.